Myths and Facts

#1 Animal derivatives are bad for pets

The wild relatives of dogs (wolves, Canis lupus) eat  a prey-based diet  and  readily consume  the  whole  animal to  get  all their  nutrients. In pet-food essential nutrients can be delivered by including carcass and organ meats (liver, heart, kidney) as well as fatty bits of the animal. These are classified as animal derivatives and are a good source of protein and other essential nutrients for pets. For example, liver contains a sulphur amino acid called taurine, which helps to keep your dog's eyes and heart healthy.

#2 Meat meals are bad for pets

Meat meals are often considered poor quality and contains carcass materials that are wrongly perceived as lacking in nutritional value. The meat meals we use are an excellent source of meat protein and other nutrients. For example, the meat meals we use in dog food  has a minimum protein  content, which ranges  from 45 to 60%, and a fat content up to a maximum of 20%. In comparison  fresh meat  has 10-20% protein,  and less than 10% fat when delivered.

#3 There is only 4% chicken/meat in Pedigree® products

A product with chicken, states the following on the label: ‘Chicken & derivatives (Chicken minimum 4%)’. This sometimes leads to consumers (wrongly) assuming that there is only 4% chicken and animal derivatives in our products. Our wet pet-foods contain up to 60% meat and animal derivatives and dry pet-foods contain around 20%. The 4% statement refers to the minimum amount of the variance claimed, e.g. turkey, not the total amount of meat. 

#4 Feeding raw meaty diets is better than feeding packaged dogfood

Raw feeding is the practice of feeding pets uncooked  meat and bones. Some pet parents believe raw feeding mimics the natural diet of an animal in the wild and is thus suitable for their domestic companion. Scientific analysis of raw, meaty diets  shows they are typically low or marginal in calcium and high in phosphorus. The imbalance of Ca:P ratio is particularly dangerous during growth and can result in bone abnormalities. Feeding whole bones to pets creates the risk of dental fractures, intestinal obstruction and intestinal perforations. Another possible risk of raw feeding is human infection caused by direct or indirect exposure to bacterial pathogens in raw meat and animal stools. 

#5 Dogs should not be fed by-products of chicken but actual chicken

Compared with skeletal meat alone, by-products actually provide more essential nutrients. For example, meat lacks calcium and vitamin A, which are provided in by-products from the bones and liver. In fact, 8 out of the 10 Essential Amino Acids perform better in poultry by-product meal vs. poultry. We only use meat meals that meet our specification for key nutrients. Furthermore, chicken by-product in pet food is good for the environment. 
These are parts that humans generally do not (and cannot) eat but, they contain great nutrients for dogs. If our pets were fed chicken breast or thigh, then countless more chickens will need to be bred while all the byproducts would end up in the trash.

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