Science behind our food

The nutritional requirements of a dog vary throughout its life and are governed by factors such as age, reproductive status, level of activity, state of health and environmental conditions. It is important to give your pet the required amount (and correct balance) of energy and essential nutrients that can only be found in good quality pet food as home food often lacks in vital nutrients.

Indeed, it is important to know what you're feeding your dog. But knowing what the ingredients are is not the same thing as knowing their nutritional value and how they help your dog. So let's take a look at some of the good stuff we use in our pet food -

Ingredient	Main Purpose	Nutritional Benefit	Needs Addressed
Ground Whole Corn	Essential amino acids, carbohydrate source, linoleic acid, fiber	Source of energy, lean muscles	Skin, coat and digestion
Meat and Bone Meal	Concentrated essential amino acids, calcium & phosphorous	Lean muscles, strong teeth & bones	Oral care
Corn Gluten Meal	Concentrated essential amino acids, antioxidants, linoleic acid	Build, maintain & repair tissue, immune system, healthy skin & coat	Skin, coat and immunity.
Animal Fat	Source of linoleic acid, fat source	Source of energy, healthy skin & coat	Skin and coat
Ground Whole Wheat	Carbohydrate source	Source of energy and fiber	Digestion
Chicken By-Product Meal	Concentrated essential amino acids, glucosamine & chondroitin, antioxidants	Lean muscle, immune system, bone & joint health	Immunity
Beet Pulp	Soluble fiber source	Added for digestion	Digestion
Vegetable Oil	Source of linoleic acid	Healthy skin & shiny coat	Skin and Coat
Brewers Rice	Carbohydrates & fiber	Energy source, aids proper digestion	Digestion