Help us spread the word about the life-changing experience of adoption.
With the #BelndieProud Adoption Campaign*, Pedigree aims to take a step towards encouraging adoption of strays and break the barriers that exist in people's minds because #lovehasnobreed
*The Pedigree team launched this initiative solely to connect people keen on becoming pet parents to indie dogs that have been put up for adoption. Pedigree does not conduct adoption formalities or take accountability for the adoptions carried out.
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TO COVID-19
READ ABOUT OUR RESPONSE TO COVID-19